Shirley knows what it takes to create a great interview!
As a long-time media trainer and broadcast consultant, Ms. Davalos
shows clients how to exude confidence, demonstrate authority,
and take control. As a seasoned television producer
for ABC, NBC, and Chronicle Broadcasting, she knows how to make
an interview memorable, fresh and marketable.
Davalos has developed programs for PBS, produced Infomercials
for advertising agencies, and provided support for major network
shows, like Dateline, Primetime Live, World News Tonight and
60 minutes.
With a unique skill for identifying the message of each client,
Davalos crafts a working agenda that puts celebrities, authors,
and CEOs into the driver's seat in any interview situation.
Produce promotional segments for your book or business
Sister Marilyn Lacey, author of This Flowing Toward Me
"Thanks ever so much for this-we're thrilled with the video clip. I particularly like the tack regarding "things are difficult and stressful
now. . .but the refugees teach us to keep things in perspective." I'm going
to run with that."
--Amanda Williams, Publicist, Ave Maria Press
George Lakoff, author of Whose Freedom?
Alison Wright, author of Learning to Breathe
Testimonials
"If you have an opportunity to work with Shirley
Davalos jump at the chance! She is attentive, professional, and
very generous with her time and knowledge. Her goal is to make
your media appearances a success for you, your interviewer, and
your audience. Her passion for her work, as well as her years
of experience in the television industry, give you an insider's
view of what works and doesn't work in media, from selecting
the best wardrobe and makeup to taking an active role in the
interview. Whether you are a beginner or a veteran in media,
you will take a big leap in confidence and expertise after you
spend a few hours with Shirley. And you'll have fun in the process!"
--Nancy Anderson, Author, Work with Passion, How To Do What
You Love For a Living
"You stopped my mumbling and made this book a best seller!
With grateful thanks."
--Curt Gentry, Author, J. Edgar Hoover The Man and the Secrets
"You are the master of media training and a gift to
our authors."
--Katherine Goldmark, Former Senior Marketing Manager, Harper-Collins,
San Francisco
"Your lessons were crucial in every interview of my
very successful tour."
--Victoria Lee, Author, Soulful Sex
"I was so impressed by you that I actually wrote a media
trainer into my next book!"
--Bonnie Hill Hearn, Author, Intern
"I rarely regard people highly enough to recommend their
services. Shirley is an exception. Shirley is a fantastic media
coach. I love her."
--Victoria Hale, Institute for OneWorld Health
"Thank you for sharing your expertise of the changing
media industry with Fisher Investments Inc. Your work on the
client services webcast introduced Fisher Investments to an exciting
method of communicating with our clients."
--Sherri Fisher, Fisher Investments
"I cannot thank you enough. . .I feel like a new person
with regard to the task. The best part is that the tools you
gave me are allowing me to be more critical in evaluation but
in a technical, not personal, domain."
--Robert Shaw, Author of the child-rearing book,The Epidemic
Here's what happens during a Davalos Media Consultation
>>
Using practice sessions and on-camera training, you'll:
Get Ready!
Forge Your Purpose
Establish Your Focus
Identify Your Audience
Outline Your Objectives
Create an Agenda
Get Set!
Learn the Elements of the Interview
Craft Sure-fire Introductions
Style Yourself Visually - Wardrobe & Make-up Review
Practice Camera and Performance Techniques
Go!
Control the Interview
Develop Powerful Hooks & Sound-bites
Create Exciting Verbal Pictures
Become an Expert at Answering Questions, Even Tough Ones
Summarize so Your Audiences Are Spurred to Action
